s c r o l l
Samsung Live
Live Broadcast Production
Samsung Live
Live Broadcast Production
Art Director/
Product Specialist
-
Art Direction
-
Motion Graphics Kit
-
Digital Ad Placements
-
Merchandising Boards
-
Styling & Wardrobe Selects
-
Product Inventory
-
Stage Design
What
In a nutshell, Samsung Live is a livestream shopping experience created to boost conversion on Samsung.com. We are accomplishing this through compelling content and exclusive show offers - increasing viewer awareness, brand affinity and education, and keeping Samsung top of mind for larger, future purchases.
Samsung
Live
Hello and welcome back to Samsung Live...
...a live show where we fill you in on the latest and greatest Samsung offerings on Samsung.com, where your dream Samsung device is only a click away!
Samsung
Live
Hello and welcome back to Samsung Live...
...a live show where we fill you in on the latest and greatest Samsung offerings on Samsung.com, where your dream Samsung device is only a click away!
s c r o l l
Target Audience
Our audience is looking for top-tier tech that helps them simplify their busy life so they can live life to the fullest.
He’s an older millennial who's willing to spend the top premium price to achieve top-tier productivity and functionality in his device.
Overview
This longer format video weaves together the features to tell a singular story following our talent throughout his day. This is the first video a shopper sees when they start the experience.
Work Smarter
Work smarter, not harder from virtually anywhere
Unstoppable Durability
Premium craftsmanship inside and out
Dual Preview
Preview shots on both sides of the camera
Don't Pause Play
A rich, ultra-smooth gaming experience
Motion
Graphics Kit
Countdown Sequence
This dynamic countdown sequence starts 15 minutes before live.
Lower Thirds
The lower thirds are used to introduce our wonderful hosts and any guests that might be joining them for the show.
Promotions
These graphics appear on the screen any time the hosts mention a special offer for the show.
Coming Up Next
These graphics give viewers a heads up of what is to come later on in the show.
Giveaways
There are multiple giveaways during each show for viewers to have a chance of winning a gift card for samsung.com.
Outro Sequence
The outro recaps all of the special offers during the show, and the song will very much get stuck in your head.
Target Audience
Our audience is looking for top-tier tech that helps them simplify their busy life so they can live life to the fullest.
He’s an older millennial who's willing to spend the top premium price to achieve top-tier productivity and functionality in his device.
Overview
This longer format video weaves together the features to tell a singular story following our talent throughout his day. This is the first video a shopper sees when they start the experience.
Work Smarter
Work smarter, not harder from virtually anywhere
Unstoppable Durability
Premium craftsmanship inside and out
Dual Preview
Preview shots on both sides of the camera
Don't Pause Play
A rich, ultra-smooth gaming experience
Stage
Design
Digital Stage
What many of our viewers may not know is that we don't have a physical set. We digitally designed this stage in a 3D software and rendered out multiple views to match the exact same camera angles as the studio to create a seamless transition between camera cuts.
Special Event Stage Design
Digital rendering example for how we could design the stage for special holidays and events
Samsung
Live
Hello and welcome back to Samsung Live...
...a live show where we fill you in on the latest and greatest Samsung offerings on Samsung.com, where your dream Samsung device is only a click away!
Motion Graphics Kit
Countdown Sequence
This dynamic countdown sequence starts 15 minutes before live.
Lower Thirds
The lower thirds are used to introduce our wonderful hosts and any guests that might be joining them for the show.
Promotions
These graphics appear on the screen any time the hosts mention a special offer for the show.
Coming Up Next
These graphics give viewers a heads up of what is to come later on in the show.
Giveaways
There are multiple giveaways during each show for viewers to have a chance of winning a gift card for samsung.com.
Outro Sequence
The outro recaps all of the special offers during the show, and the song will very much get stuck in your head.
Samsung
Live
Hello and welcome back to Samsung Live...
...a live show where we fill you in on the latest and greatest Samsung offerings on Samsung.com, where your dream Samsung device is only a click away!
Stage Design
Digital Stage
What many of our viewers may not know is that we don't have a physical set. We digitally designed this stage in a 3D software and rendered out multiple views to match the exact same camera angles as the studio to create a seamless transition between camera cuts.
Special Event
Stage Design
Digital rendering example for how we could design the stage for special holidays and events.