s c r o l l
Galaxy S22 Series Retail Videos
Lifestyle video shoot
Galaxy S22 Retail Videos
Lifestyle video shoot
Art Dept. Coordinator/
Background Talent/
Art Director
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Art Direction
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Video Concepts
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Prop & Set Dressing
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Styling & Wardrobe Selects
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Post Screen Replacement
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Background Talent
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Production Assistant
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Photo retouching
What
We were tasked with developing a series of concise scripted videos for Samsung's new Galaxy S22 Series that describes how to use the features in everyday life. These videos are available on the devices in-store within our retail mode framework and our RMX microsite for shoppers to dive into these features in a practical application.
Galaxy
S22 Series
Target Audience
We aimed to target both Gen Z and Millennial as both groups crave the latest and greatest tech, and two key features of the Galaxy S22 Series are unmatched photography and video.
We mixed in both male and female talent to make sure we are hitting all audiences and not alienating any demographic.
Overview
This longer format video weaves together scenes from each video to showcase the epic features of the S22 Series and prove that it is truly a phone for everyone. This is the first video a shopper sees when they start the experience.
Super-steady video
Now, your nature shots, dance videos and laughable moments will be clear, steady and unforgettable.
That is also me in this video :)
Built-in S Pen
Unleash your creativity and productivity with the iconic S Pen, now embedded.
Nightography
Low light? No problem. Night Mode lets you snap crystal-clear, bright pics on the main or selfie camera.
Target Audience
We aimed to target both Gen Z and Millennial as both groups crave the latest and greatest tech, and two key features of the Galaxy S22 Series are unmatched photography and video.
We mixed in both male and female talent to make sure we are hitting all audiences and not alienating any demographic.
Overview
This longer format video weaves together scenes from each video to showcase the epic features of the S22 Series and prove that it is truly a phone for everyone. This is the first video a shopper sees when they start the experience.
Super-steady video
Now, your nature shots, dance videos and laughable moments will be clear, steady and unforgettable. That is also me in the video :)
Built-in S Pen
Unleash your creativity and productivity with the iconic S Pen, now embedded.
Nightography
Low light? No problem. Night Mode lets you snap crystal-clear, bright pics on the main or selfie camera.
s c r o l l
Retail Mode
Retail Mode is the in-store, on-device experience with UX layouts, interactive demos, high fidelity CGI and live action videos, animated widgets, and photography.
RMX
RMX has evolved to an innovative product experience that captivates, educates, and converts consumers by allowing them to bring the in-store experience home.
Retail Mode
Retail Mode is the in-store, on-device experience with UX layouts, interactive demos, high fidelity CGI and live action videos, animated widgets, and photography.
RMX
RMX has evolved to an innovative product experience that captivates, educates, and converts consumers by allowing them to bring the in-store experience home.
Retail Mode
Retail Mode is the in-store, on-device experience with UX layouts, interactive demos, high fidelity CGI and live action videos, animated widgets, and photography.
RMX
RMX has evolved to an innovative product experience that captivates, educates, and converts consumers by allowing them to bring the in-store experience home.